Exploding Kittens: Gmail Fomo Ignites Kickstarter
Exploding Kittens‘ success story is deeply intertwined with innovative marketing strategies, and one of the most unconventional tactics was leveraging the fear of missing out through a Gmail promotion: Backers who didn’t receive the initial email were incentivized, creating buzz and driving further pledges. This approach contrasts sharply with traditional crowdfunding methods on platforms like … Read more